Mitlun is a brand that specializes in offering high-quality watches for men and women under ₹1500. The brand's target audience is people looking for affordable yet stylish timepieces.
Mitlun's collection features a variety of watch styles and brands, allowing customers to find the perfect watch that fits their budget. The website highlights an 'Exclusive Collection Date Edition Watch' as a featured product.
The business appears to be focused on providing men and women with access to quality watches at reasonable prices. The unique selling proposition (USP) is the brand's ability to curate a selection of watches from different brands that cater to the needs of its target audience. The key problem it aims to solve is helping people find high-quality, affordable watches that match their style and budget.
Mitlun's USP addresses the human needs for self-expression, style, and value for money. The brand seeks to evoke emotions of satisfaction, confidence, and a sense of personal style in its customers.